BHT 322 BHT 322: RESEARCH METHODOLOGY
Credit hours: 3 hours Prerequisite: None
Purpose of the course
The purpose of the course is to understand the various concepts of research methodology.
Expected learning outcomes
By the end of the course, the students should be able to:
a) Understand the various types of researches and research designs.
b) Comprehend data collection techniques and instruments.
c) Differentiate between Qualitative and quantitative research.
d) Construct and implement data collection instruments.
e) Draft a research proposal.
Course Content
The meaning and importance of research; tourism as a field of study; types of research-qualitative vs quantitative; research designs-experimental vs non-experimental research; exploratory, exploratory and descriptive designs; research process; steps in qualitative research; steps in quantitative research; types of data; primary vs secondary data; data collection techniques; data collection instruments/ tool; construction of data collection instruments; sampling techniques; ethical issues in tourism research; research proposal writing.
Course Delivery Strategies
The course will be delivered through lectures, class presentations and tutorials
Instructional Materials/ Equipment
The course will use LCD Projectors, chalk/ white boards and resource persons for instruction.
Course evaluation
Term paper, field course report, sit-in continuous assessment test, seminar presentations and end of semester examination.
Course assessment
CAT 30%
Examinations 70%
Total 100%
Core Reading Materials for the Course
Altinay, L., Paraskevas, A., & Jang, S. (2015). Planning for Research in Hospitality and Tourism (2nd ed.). Amsterdam: Butterworth Heinemann.
Brunt, P., Horner, S., & Semley, N. (2017). Research Methods in Tourism, Hospitality and Events Management. Thousand Oaks, California: SAGE Publications Ltd.
Long, J. (2007). Researching Leisure, Sport and Tourism: The Essential Guide. London, UK: Sage Publications Ltd.
Recommended Reference Materials
Pearce, D. (2012). Frameworks for Tourism Research. Cambridge, MA: CABI.
Veal, A. J. (2006). Research Methods for Leisure and Tourism: A Practical Guide (3rd ed.). Essex: Pearson Education Limited.